toast

Toast IPO Video - Opening Sizzle

BRIEF:

This opening sequence for Toast's IPO video, was designed to set the tone for the overall video, introduce a few key issues that the restaurant industry faces, and tease Toast's positioning and value proposition as a solution and partner.

Role:

As editor, I assembled the talk track from over 7 hours of unscripted interviews, and then worked with the director to refine it further. The visuals were cut together from a mix of original production footage and the client’s existing asset library. I went for a kinetic and punchy editing style, in order to create a visceral depiction of hectic and fast-paced food service environments, to give the opening an emotional hook and reinforce Toast’s value proposition.