Webtoon

BRIEF:

These two videos were created to play as a part of WebToon’s Analyst Day Presentation. The opening sizzle was designed to give the audience a brief company overview, and generate interest for the following keynote presentations. The purpose of the testimonial video was to give the audience insight into the company culture and employee experience.

Goals:

The main goal was to make these videos exciting and energetic in their visual representation of the story. We aimed to for an editing style that would enhance the dynamic cartoon feeling inherent in WebToon’s creator content, which comprised the majority of the video imagery. We also designed a thematic visual tie-in to WebToon’s continuous vertical scroll format by placing the testimonial footage into frames that could scroll as a transition motif.

Role:

Director & Lead Editor

TEAM:

Post-producer, assistant editor, motion designer, colorist, post sound mixer